Privacy policy

1. Introduction

Alto Matchmaking takes your privacy very seriously and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your personal information in compliance with the General Data Protection Regulation (GDPR) and German privacy laws, including the Bundesdatenschutzgesetz (BDSG).

By using our website or services, you agree to the terms outlined in this privacy policy. If you have any questions, please contact us at privacy@altomatchmaking.com.

2. Name and Contact of the Responsible Entity

The responsible party within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws of the EU member states is:

Alto Matchmaking

Bundesallee 187

10717 Berlin

www.altomatchmaking.com

If you have any questions about this Privacy Policy, you can contact us at privacy@altomatchmaking.com.

3. Data Protection Overview

What Personal Data Do We Collect?

We collect the following data when you visit our website, apply for matchmaking, and/or join our singles database:

  • Personal & Contact Information (Name, Email, Phone, Age, Gender, Location)

  • Matchmaking Preferences (Relationship goals, partner preferences, lifestyle choices)

  • Service-Related Data (Information provided for matchmaking, coaching, or event participation)

  • Profile Data for our CRM System ("Global Love Database")

  • Payment Information (For paid services)

  • Technical Data (IP address, browser type, access times, referring website)

  • Marketing Preferences (Newsletter subscriptions, event participation)

4. How We Use Your Data

We process your personal data for the following purposes:

- To provide our matchmaking, coaching, and profile makeover services
- To create and manage profiles in the "Global Love Database" CRM
- To facilitate introductions and manage matchmaking selections
- To process event registrations and ticket purchases
- To send newsletters and marketing communications (only with consent)
- To improve our website and user experience
- To fulfill legal obligations (e.g., tax and financial regulations)

5. Use of "Global Love Database" CRM System

We use the third-party CRM system "Global Love Database", provided by MATCHMAKING PRO PTE LTD., 51 Cuppage Road, Unit #10-07, Singapore 229469, to securely manage matchmaking profiles, store preferences, and facilitate introductions.

Who has access to your profile?

  • Your profile is stored privately and only accessible to our matchmaking team.

  • We may internally review profiles to suggest potential matches.

  • Your profile will never be publicly visible or shared without your consent.

Legal Basis for CRM Data Processing:
- Art. 6(1)(b) GDPR – Performance of a contract (matchmaking service).
- Art. 6(1)(a) GDPR – Consent (you must explicitly agree before your profile is created).

How long is your profile stored?
We retain your profile for as long as you remain an active client. If you request deletion, your data will be removed in compliance with GDPR regulations.

Your Rights:

  • You may request access to your profile at any time.

  • You may request deletion of your profile by contacting privacy@altomatchmaking.com.

6. Legal Basis for Processing (Article 6 GDPR)

We process your data based on the following legal grounds:

  • Art. 6(1)(a) GDPR – Consent (for matchmaking, CRM profile creation, marketing).

  • Art. 6(1)(b) GDPR – Contractual necessity (for matchmaking agreements, payments).

  • Art. 6(1)(c) GDPR – Legal obligation (e.g., bookkeeping, tax compliance).

  • Art. 6(1)(f) GDPR – Legitimate interest (website security, business improvement).

7. Data Retention

We store your data only as long as necessary for:

  • The fulfillment of our contractual obligations.

  • Compliance with legal storage periods (e.g., tax laws in Germany require retention of certain financial records for 10 years).

  • Your CRM profile retention preferences (deleted upon request).

Once retention periods expire, we delete or anonymize your data securely.

8. Your Rights as a Data Subject

Under GDPR, you have the following rights:
- Right to Access (Art. 15 GDPR) – Request information about your stored data.
- Right to Rectification (Art. 16 GDPR) – Correct inaccurate or incomplete data.
- Right to Erasure (Art. 17 GDPR) – Request deletion of your data.
- Right to Restriction of Processing (Art. 18 GDPR) – Limit how we process your data.
- Right to Data Portability (Art. 20 GDPR) – Receive your data in a portable format.
- Right to Object (Art. 21 GDPR) – Withdraw consent at any time.

To exercise any of these rights, contact us at privacy@altomatchmaking.com.

9. Third-Party Services & Processors

We work with third-party service providers who process data on our behalf:

1 Service Provider: Global Love Database

Purpose: CRM System for Matchmaking

Location: SG

Privacy Policy: GLD Privacy Policy

2 Service Provider: Squarespace 

Purpose: Website Analytics, Email Marketing, Client Consultations

Location: EU / USA

Privacy Policy: Squarespace Privacy Policy

All third-party processors comply with GDPR and have appropriate safeguards in place.

10. Newsletter and Marketing Communications

If you subscribe to our newsletter, we process your email only with explicit consent (Art. 6(1)(a) GDPR).
You can unsubscribe at any time via the "Unsubscribe" link in our emails.

11. Contact Information for Data Protection Inquiries

For any questions regarding data privacy, you can contact:

Alto Matchmaking
Bundesallee 187, 10717 Berlin
privacy@altomatchmaking.com

Supervisory Authority:
If you believe your data protection rights have been violated, you have the right to file a complaint – the supervisory authority responsible for us is the Berlin Commissioner for Data Protection and Freedom of Information, Friedrichstr. 219, 10969 Berlin.

This privacy policy was last updated on February 28th, 2025.